5 Tips to Encourage Your Customers to Write Product Reviews

The product details page should arrange the product images, description, prices and attribute selection options etc. very neatly and in a way so that customers can find information and read more about  best cannon lens in inida. If your product details page design and arrangement is vivid and attractive, people would love to write something about it. Adding Image zooming, image video and multiple images illustrates the product better and thus gives customers a good insight about the product. If a visitor finds a eye-catchy product details page, it’s more likely that s/he would like to add some words there.

Tips 2 – Don’t make the process complicated:

Keep the Review & Rating feature simple. A complicated process would simply forbid visitors and customers from adding the reviews. If you want the rating feature to be present along with the review option, offer a visual 5 star rating which can be rated using the mouse click. Offer the negative rating options that would give a bold impression to the visitors that they are free to rate it the way they feel. For the Review make the email fields optional as people often don’t want their emails to be visible publicly. Offer an option whether to show or hide the email addresses from the published reviews. One issue you should be particularly careful about is the CAPTCHA. Easy CAPTCHA can easily be broken by the spammers and hard CAPTCHA irritates the real reviewers. Choose one which is difficult to break by the Spamming softwares yet easy for the human users to read.

Tips 3 – Moderate the Reviews and rating:

Your e-commerce platform should help you administering the review and rating casted by the visitors or customers. You should be able to publish/un-publish the reviews,(even manipulate if you want), control the visibility, control the number of reviews per page, reply back to a reviewer and other conventional review & rating moderation features.

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