There are different analyses stating the reasons for the decreased traffic. One of which is slow sites, this will decrease traffic serps rank checker. The delay for a mere 3-4 sec tends to lose interest in the content. The best example of this is Walmart. WebPerformanceToday stated that Walmart had a steep decline in conversions after the site load times increased by 4 seconds.
To help you with the ranking periodically check on your site’s status on PageSpeedInsights.
STEP-4 Maintaining Organic Traffic.
The traffic is more on organic sites than nonorganic sites. The visitors trust organic sites more. Nonorganic sites like paid searches and social media attract fewer visitors. According to BrightEdge, there were organic sites that attracted more than 51% B2B and B2C website visitors. And Social could do only a mere 5%.
Although there is no harm in advertising your site, only if there are not enough or no results to the given search. In this case, visitors tend to visit the non-organic sites too. Doing so, ROI is the main factor to keep in mind. Also, that PPC adds well to your site with good revenue.
STEP-5 Making your site Mobile Friendly for Better SERP Ranking.
If you haven’t made your website mobile-friendly then it’s the first thing to do now. Google’s algorithm favors mobile pages as we discussed earlier. Mobile site optimization is a very important step.
The loading speed and better experience on mobile will boost your SERP ranking. One way to do it is by adding an AMP (accelerated mobile pages) stamp on your site results. This is the project by Google to ensure fast loading mobile pages.
STEP-6 Research is the key
You have to do ample amounts of research for keywords. The best way to get the best SEO is by creating great content through the use of keywords. The commercial keywords serve the purpose. You have to deliver what the visitor wants.
If a visitor wants information on the search then you have to add informative keywords. But if the visitor intends on buying something then the keywords should be according to it.
Research on your competitors is also an important aspect. To know what kind of content they are providing through their site will help you to optimize yours.
You can add publishing dates to your site content. This will help you if the visitor wants the latest content. Adding a date will serve you more traffic as the visitor may be specific about dates. You can always update the contents for the latest date.